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H

EST. 1992

Hi there! Welcome to the Heather Marie Journal. Here you can find my most recent shoots all the way to different highlights throughout my life.

Hi, I'm heather.

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WEDDINGS

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PORTRAITS

Ordinary and Necessary Business Expenses

May 1, 2024

This week, I was on a mission to find new wedding shoes. The souls peeled off the front of one of my pairs from last year, and the other was starting to rip down the side. I put them to good use. I figured that probably wouldn’t be the best look on a wedding day… […]

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Two Ways to Calculate Vehicle Expenses

Apr 17, 2024

It’s Valentine’s Day. We all get a little dressed up and hop into the car for a dinner out. It’s our first time celebrating as a family of three. We pull into the restaurant parking lot with our eyes set on a spot. Then all of a sudden… The entire car viciously drops and pops […]

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Tax Write-Offs for Photographers: Marketing and Meals

Jan 17, 2024

Let’s play a game! Which scenario counts as a tax write-off? Scenario 1: “Hey, Heather!” said Jess (Heather’s friend who is a photographer). “Want to go grab lunch together to catch-up?” “Hey Jess! Absolutely!!!!! Let me know what dates you are available, and let’s set it up. I can’t wait to see you and hear […]

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Breaking Down an EIN

Dec 27, 2023

Is 2024 the year that you take your photography from a hobby to a legit business? If so, in this weeks episode I am sharing with you one of the first three things you should do for your business. Setting up your business’s EIN. Honestly, your business is not official until you have this. I […]

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Income Percentage for Taxes

Dec 19, 2023

Today, I’m sharing my process on setting money aside throughout the year for taxes. Tax season can be stressful if you are not prepared for it. Using the system that I break down on income percentage for taxes in this week’s YouTube video will set you up for a less stressful tax season and potentially […]

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engaged couple holding hands and walking down ramp by silo library at manheim township park

Winter Overlook Park Engagement Session

Dec 13, 2023

When I got home I checked my phone and saw a message from one of my brides. I had just gotten home from one of the coldest engagement sessions I have done in my career. The couple absolutely crushed it and didn’t let the cold affect them one bit. Even though inside I am sure […]

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Paying Tax on Retainers

Dec 12, 2023

Retainers are a common piece to a photography contract. Whether it is a family session, senior session, or wedding, most contracts require a client to pay a retainer to officially lock in their date with you and block off your calendar from any other inquiries. But what happens if the retainer is paid during a […]

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Creating a Sales Tax Report in Honeybook

Dec 6, 2023

We all know sales tax. It’s a common thing we have to pay for both goods and services. However, we, as business owners, have a different relationship with sales tax. The sales tax we are required to charge is not ours. At some point, we have to pay it to the government (weekly, quarterly, monthly) […]

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How to Track Mileage

Nov 28, 2023

Mileage is an expense that we all have in our businesses (gas and car maintenance), but it is often one that is forgotten about when it comes to tax write-offs, since we do it so often for personal needs, as well. It can be easily skipped or pushed off, but it is hurting you in […]

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Questions You Should Be Asking Your CPA

Nov 22, 2023

Although I love talking all things taxes, I always check with my CPA before changing anything financially in my business. A CPA is a certified public accountant, and someone you definitely want on your team as you navigate running a business in the most efficient way possible. Today, I’m sharing with you 4 questions to […]

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Photographer, go-getter, and ice cream lover
Based in Lancaster, Pennsylvania

@heather.marie.leicy

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