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H

EST. 1992

Hi there! Welcome to the Heather Marie Journal. Here you can find my most recent shoots all the way to different highlights throughout my life.

Hi, I'm heather.

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PORTRAITS

2023 Tax Year Update

Jan 4, 2024

Can you believe we are in 2024! Where did 2023 go? I hope you had the most memory-filled holiday season and are ready to hit the ground running in the new year. With every new year also brings the dreaded realization that tax season is coming soon. I hope you have been tracking your numbers […]

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Paying Tax on Retainers

Dec 12, 2023

Retainers are a common piece to a photography contract. Whether it is a family session, senior session, or wedding, most contracts require a client to pay a retainer to officially lock in their date with you and block off your calendar from any other inquiries. But what happens if the retainer is paid during a […]

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How to Track Mileage

Nov 28, 2023

Mileage is an expense that we all have in our businesses (gas and car maintenance), but it is often one that is forgotten about when it comes to tax write-offs, since we do it so often for personal needs, as well. It can be easily skipped or pushed off, but it is hurting you in […]

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Questions You Should Be Asking Your CPA

Nov 22, 2023

Although I love talking all things taxes, I always check with my CPA before changing anything financially in my business. A CPA is a certified public accountant, and someone you definitely want on your team as you navigate running a business in the most efficient way possible. Today, I’m sharing with you 4 questions to […]

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Independent Contractor vs. Employee

Nov 14, 2023

If you’ve been following me for any amount of time, you know that I love anything to do with taxes! Today, I’m sharing with you 3 factors to help determine if a worker in your business is an independent contractor vs. employee. This difference is a common confusion among small business owners, and how you […]

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Five Reasons I Love HoneyBook

Nov 1, 2023

This week is an exciting week! I have officially started a YOUTUBE CHANNEL! Now you can get the same great education every week but in a video format! So take me on the go or listen while making dinner. Multi-tasking never sounded so good! Let’s continue to grow your business each week! We are kicking […]

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LLC vs Sole proprietorship breakdown

LLC vs Sole Proprietorship

Oct 25, 2023

Did you start offering to take photos of friends and family for free because you just enjoyed doing it? Maybe it has even taken off a bit, and people are reaching out to book a session. It may be time for you to officially start a business. Technically, as soon as you make over $400 […]

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3 things to have on your contact page

Three Things to Have on Your Contact Page

Oct 20, 2023

Did you know peak proposal season is just around the corner? Every year between November and February (around all the big holidays), photographers see an influx of inquiries due to the increase in proposals. The beautiful fall foliage, family home for the holidays, or whatever the reason, it is a popular time to say yes! […]

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Blog about 6 programs I use in my business every single week

Top 6 Programs I Use in My Business

Oct 12, 2023

As a small business owner, we wear A LOT of hats on our sleeves! With that comes the necessity to then learn a lot of different programs to make everything we want to do streamlined and effective. We truly are a jack-of-all-trades. So today, I wanted to share with you the top six programs I […]

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how to track meal expenses for taxes

How to Track Meal Expenses for Taxes

Sep 26, 2023

You are at a photography conference and stop to grab lunch one of the days, and the waitress asks if you would like a receipt. Initially, you might think, nah, it’s only a little bit of money. It’s just lunch. But doing that would actually hurt you when it comes to tax write-offs. Yep, you […]

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Photographer, go-getter, and ice cream lover
Based in Lancaster, Pennsylvania

@heather.marie.leicy

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